The ethos at Wild Country has always been to utilise the experience of the people ‘on board’ to design and build products that we know are of the highest quality and highly relevant to the climbers of the day.
There is a stringent ideal that Wild Country is not and never should be ‘a me too’ company which imitates or borrows from others, but should at all times strive to innovate and contribute to the sum of climbers’ knowledge. To understand how and why things work and to use this knowledge to produce products which advance the game. Our design philoshophy allows to us build products which are important in adding to the armoury of those operating at the cutting edge; from the Helium Karabiner to the new Superlight Offset Rocks.
These ideals have been shaped from the beginnings of the company because of the incredible significance on the climbing scene of its first two products, Friends and Rocks. It also because of the inquiring mind of its founder Mark Vallance to seek out new ways and means to make the best gear – see History for more details. It is the job of the present incumbents to keep this going and in some ways to be part of Wild Country is to be a ‘keeper of the torch’ and to make sure British climbing innovation, ideas and ideals remain at the forefront of the world climbing scene.
Therefore, every season, whatever is launched we will make steps forward. Whether the step is a giant one; Friends, Rocks, Ropeman, or a smaller one, that may be a clever twist on a theme: Rockcentrics, Superlight Rocks, 10mm Dyneema; everything should be practical, purposeful and moving toward the ideal of producing ‘the perfect rack…
"We’re always pushing the limits of what is possible. "
Climbing pure or "pure climbing," summed up perfectly the way we think, to feel and to climb. Each climber using our products, feel that spirit. They are passionate about climbing and mountain, and each of the ways in which they engage is the expression of that passion. Because, like us, they do not like compromise.
In everything we do, in everything we create and wherever we climb, our ambition, our energy and our experience lead us forward. We push the limits all the time possible.
It is in this spirit that we created products - equipment of pure climbing.